In her book The Voice of Authority, Dianna Booher points out that just as credibility is important for an organization’s message and mission, so is credibility important within the organization itself. In general, a leader’s credibility hinges on five key areas:

The Look. Appearance and physical presence, such as dress, grooming and body language, all of these add up. Dress to feel confident and to remove barriers between yourself and others, whether it is in a one-on-one conversation or in your pulpit. Keep your body language relaxed, not rigid. Remember that tone of voice is part of your body language, as well.

The Language. Speak in a way appropriate for the setting. Consider the words you choose, how well you think on your feet and your clarity—these convey a strong impression.

Likeability, as defined by the leader’s personality and the chemistry that leaders create between themselves and others. Have the courage to be transparent, even vulnerable. Be courteous, share your sense of humor and show humility.

Character, Values and Integrity. This is a matter of action, not words. Standing by one’s values in the clutch makes a strong impression.

Competence. Your skill and track record of results can lead to strong credibility, but arrogance about these—even perceived arrogance—will have a detrimental effect.

Nonprofit Times 8/25/08

One of the things that bothers me about this, and maybe it shouldn’t because it is not specific to churches, is that it says nothing about handling the Word accurately or carefully.  We all know of very large churches that grow and grow and grow and yet when we listen to the sermons there seems to be no “there” there.  I am convinced that until leaders return to the true source of strength, power, and truth: the Scripture, that the work will be nothing more than a house of cards.

I am reading a great novel about this very subject right now.  It has to do with a real estate salesman who decides that he needs a niche market.  He turns to the Christian Business Directory despite the fact that he knows nothing about being a Christain.  Later he begins attending church to meet more potential clients and eventually becomes convinced that he could start a church as well as anyone.  What happens is truly fascinating, funny, and disturbing all at once.  If you would like to have your bubble pierced or your boundaries pushed a little bit about what really makes a good leader, check out The Almost True Story of Ryan Fisher (click there to see or order the book on Amazon).  I think that you will find it insightful and full of leadership parables that you won’t find anywhere else.

DrSamLam